cl3080/Predicting_customer_lifetime_value

For this exercise, I used BG model to predict future purchasing from a history of customer transactions.

Predicting customer lifetime value

This is a data exercise on using BG/NBG model to predict customer lifetime value. I used lifetimes packages in python to implement the model. This model can be used as benchmark to study customer churn and determine customer lifetime value.

Jupyter notebook

Lifetimes package

Counting Your Customers: Who Are They and What Will They Do Next?

“Counting Your Customer” the Easy Way: An Alternative to the Pareto/NBD Model