This repository contain a simulator of price dynamics and is made to contain tools related to simulation in marketing dynamics and simulation using ABM and individual centered approach.
Team : CRISTAL Lab, SMAC team, Lille University
Company : fifty-five, 5-7 rue d'Athènes, Paris
Contact : jarod.vanderlynden@fifty-five.com, philippe.mathieu@univ-lille.fr, romain@fifty-five.com
The code and notebooks found in the "SupermarketModel" folder are dedicated to the model presented in the article "Simulation of consumers behavior facing discounts and promotions", presented in ICAART, and "Understanding the Impact of Promotions on Consumer Behavior" extended abstract AAMAS, in french "Comprendre l'impact des stratégies de prix sur le comportement des consommateurs" JFSMA, extended version "Impact des stratégies de prix sur les consommateurs" in ROIA.
The code and notebooks found in the "DecoyEffect" folder are dedicated to the work presented in the article in french "Stratégies marketing et effets de contexte".