Predicting_customer_lifetime_value-using-pareto-NBD-model
Predicting Customer lifetime Value using pareto NBD model. To understand CLV you can visit => https://en.wikipedia.org/wiki/Customer_lifetime_value Dataset is based on tarnsaction.It is taken from kaggle contains details of transaction of Zomato users. To understand the implementation better you can visit https://www.youtube.com/watch?v=gx6oHqpRgpY