This is a simple RShiny app that demonstrates how we can use K-means clustering to disect a large sample of customers to smaller groups for targetted marketing.
The app is hosted at https://ddanieltan.shinyapps.io/kmeans
This is a simple RShiny app that demonstrates how we can use K-means clustering to disect a large sample of customers to smaller groups for targetted marketing.
The app is hosted at https://ddanieltan.shinyapps.io/kmeans