/Analyzing-customer-purchasing-behavior-for-chip-category

This project analyzes the purchasing behavior of customers who buy chips, which includes identifying the frequency, quantity, and types of chips they purchase in an effort to inform and drive strategy for supermarket's chips division for the next half year.

Primary LanguageJupyter Notebook

Shopping mall

Project Title: Analyzing-customer-purchasing-behavior-for-chip-category

Programming Language used: Python

Objective: To analyze the purchasing behavior of customers who buy chips, which includes identifying the frequency, quantity, and types of chips they purchase in an effort to inform and drive strategy for supermarket's chips division for the next half year.

Algorithm: data wrangling, data visualization, hypothesis testing, exploratory data analysis