Facebook recently introduced a new type of bid, average bidding, as an alternative to the current type of bidding called maximum bidding. One of our clients, bombabomba.com, decided to test this new feature and wants to do an A/B test to see if averagebidding converts more than maximumbidding.
In this data set, which includes the website information of bombabomba.com, there is information such as the number of advertisements that users see and click, as well as earnings information from here. There are two separate data sets, the control and test groups.
Impression
Click
Purchase
Earning