All the original data and intermediate data are in the data/ directory, including the python script to generate the analytics data.
The A/B tests results, details and discussions on the effect of push notifications are in AB_tests.ipynb file.
The A/A tests results, details and discussions on the effect of Holiday season are in AA_tests.ipynb file.
The results of the analysis are summarized in a presentation here.
If you can not open it, here is the full link:
https://docs.google.com/presentation/d/1SyGZHM0E4hTYB1GK_egMKx0PQWL1S0OaHjIgoQVm67Q/edit?usp=sharing
All the python depedencies are in the requirements.txt file.
The analysis are make with docker container jupyter/datascience-notebook.
To run the docker image, do docker run -it --rm -v "$PWD":/home/jovyan/work --shm-size=1024m -p 8888:8888 jupyter/datascience-notebook.