• An e-commerce company segments its customers and wants to determine marketing strategies according to segments.
• Customer segments with common behaviors income increase of doing marketing studies in particular thinks it will.
• E.g: Retaining customers that are very lucrative for the company different campaigns for new customers. campaigns are requested.
• Segment customers with the RFM method.
• The dataset named Online Retail II includes the sales of an UK-based online store between 01/12/2009 - 09/12/2011.
• This company houses souvenirs.The vast majority of the company's customers are corporate customers.
▶InvoiceNo: Invoice Number
-If this code starts with C, it means that the operation has been cancelled.
▶Quantity: Number of Products
-It expresses how many of the products on the invoices have been sold.
▶ StockCode: Product Code
-Unique number for each product.
▶Description: Product Name
▶InvoiceDate: Invoice Date
▶UnitPrice: Invoice Price (Sterling)
▶CustomerID: Unique Customer Number
▶Country: Country Name