This repository contains the solution for case studies in DataCamp!
To complete this case study I used data sets, script.py and IPython Shell.
This case involves a comprehensive exploration of marketing metrics, data analysis, and visualization techniques commonly used to assess and improve marketing campaigns.
Check out my solution on GitHub
🎯🎯🎯 The key analyzing question to answer are the following:
- Which marketing channels (e.g., social media, email, PPC) are most effective in driving conversions?
- How effective are our different marketing campaigns in achieving their goals?
- How do our marketing metrics (conversion, retention) change over time?