/analyze_and_ab_tester

For this project, I will be working to understand the results of an A/B test run by an e-commerce website. The goal is to work through this notebook to help the company understand if they should implement the new page, keep the old page, or perhaps run the experiment longer to make their decision.

Primary LanguageJupyter Notebook

Analyzing and AB Testing

Project details:

For this project, I used AB testing and linear regression. To understand customers' behavior to help a company understand if they should implement the new page, keep the old page, or perhaps run the experiment longer to make their decision.

A/B test:

  • In A/B test we set up our hypothesis to test if new page results in better conversion or not.
  • We will simulate our user groups with respect to conversions.
  • We will find the the p_value.
  • We will also use an alternative approach to validate / double check our results and decide whether to reject the null hypothesis.

Eslam Abou-shashaa