Bellabeat Fitness App Data Analysis
How can a Wellness Technology Company Play It Smart?
Background information:
Bellabeat is a high-tech company that manufactures health-focused smart products targeting women. Collecting data on activity, sleep, stress, and reproductive health has allowed Bellabeat to empower women with knowledge about their own health and habits. Since it was founded in 2013, Bellabeat has grown rapidly and quickly positioned itself as a tech-driven wellness company for women. Through analysis of data from Fitness Tracker App, Bellabeat hopes to capture greater opportunities for growth.
Business Task:
Analyse FitBit Fitness Tracker Data to gain insights on how consumers are using the FitBit app and discover trends and insights for Bellabeat’s marketing strategy
Business Objectives:
1)Identifying trends in smart device usage
2)Applying these trends to Bellabeat customers
3)Using these trends to influence and shape Bellabeat's marketing strategy
This case study is completed as the capstone project, part of the Google Data Analytics Professional Certificate