/ConversionsAPI-Client-for-GoogleTagManager

This repository will contain the artifacts needed for setting up Conversions API implementation on Google Tag Manager's serverside. Primarily we will be hosting, - ConversionsAPI(Facebook) Client - listens on the events fired to GTM Server and maps them to common GTM schema. - ConversionsAPI(Facebook) Tag - server tag that fires events to CAPI.For more details on Design here https//fburl.com/uae68vlr

Primary LanguageSmartyApache License 2.0Apache-2.0

Facebook's Conversions API for Google Tag Manager(server-side)

The Conversions API allows advertisers to send web events from their servers directly to Facebook. Server events are linked to a pixel and are processed like browser pixel events. This means that server events are used in measurement, reporting, and optimization in the same way as browser pixel events. Learn More.

Google Tag Manager(GTM) have released support for their server-side support for sharing customer actions with analytics partners directly from Advertisers' servers. This repository contains the Templates(Client and Tag) that advertisers can install on their GTM's Tagging server and send to Facebook's Conversions API.

This template is a server-side client that can be deployed on a tagging server to listen to events from advertisers' websites and run various tags on the events it receives.

(This feature may not be available to you. Contact your Facebook representative for more details.)

Installation

TBA

Reporting Bugs/Feedback

Please raise any issue on GitHub

License

ConversionsAPI-Client-for-GoogleTagManager is licensed under LICENSE file in the root directory of this source tree.