The strategies for Google Play and App Store are keeping update, following shows how they affact your ASO:
- Searching algorithm updates can change your search result list ranking
- Comments affect your app ranking in app list
- Organic Increment helps your app ranking in app list
- Keywords help your app been found in search result list ranking
- Video and pictures displayed in the store can give your app a high ranking in app list
However, we can only change keywords, video and pictures to get a good ASO result.
##Google Play
###Putting main keyword in one-sentance-description
80 spots are available on your one-sentance-description to optimize your searching result and describe your app.
- put your app name on your icon
- use your app name for keyword
###Using your keywords 5 times in your app description
##App Store
###Putting Competitors' Keywords in your Keywords