This repo just sharing little overseas operation experience of App & Game in my work.
Many indie developers are stucked in operating products themselives. I'm one of them myself last year. Developed serval mobile phone games, but I don't know how to sell them and get more users. So operating a product is thinking about how to get users, increase using frequency then make revenue. So the most important reasons involved in as following:
- Solve problems of product
- Increase using frequency
- Get revenue
- Extend life time
- Think like product manager & use product as much as users
- Provide high quality service for users
- Create revenue
- Optimize product
There are differences between operating apps and games. However, they still have something in common. Basically, you should find competitors and track them, find overseas cooperation partners, do ASO job, conduct promotion events and analysis users.
As for App, the most important thing you should remember is creating contents that all the users can involve in. The quality of you product can imporve during the updating. So the next thing is letting your users help you optimize the product. It means you should listen your users' voice. The other critical element in the whole cycle of marketing is brand effect. Finally, you can generate valuable items to create revenue.
However, game is supposed to bring good entertainment experience to users. With valuable items are generating, you can
- App
- Game