/EDA

Exploratory Data Analysis

Primary LanguageJupyter Notebook

EDA

Exploratory Data Analysis

  1. Mobile Marketing Campaigns: Return On Ad Spend (ROAS)

An exploratory marketing data analysis to monitor and evaluate the performance of the mobile marketing campaigns (EDA)

The dataset contains information collected during the 1 month since each activation, of some marketing campaigns (Vungle and Facebook partners), implemented to get users to install and try out a mobile application, specifically an online game for Android and iOS smartphones.

The goal is to determine the overall performance and monitor the return on ads spend (ROAS) along the period of analysis delivering updates insights to the marketing department.