/AB-Testing

⚖️. A/B Testing comparing conversion rates between the new and old design web

Primary LanguageJupyter Notebook

AB-Testing

The goal of this project is to know whether the average conversion rate of the new design is greater than the old design or not

Descriptive

PT Maju Makmur Sentosa Raya wanted to know if their new web design could increase their web conversion rate. The company has historical conversion rate data from the old design and the new design for the past 30 days. The data is given in csv format where the column conversion_a is the daily conversion rate of the old web design and the column conversion_b is the daily conversion rate of the new web design. The company wants to know whether the average conversion rate of the new design is greater than the old design.