A/B Testing for Email Fundraising

Taeil Goh | Greg Tozzi | Max Ziff | December, 2020

This is our final project for the experiments and causal inference course of the UC Berkeley School of Information's Master of Information and Data Science program. We conducted A/B testing of email subject and from lines to support a non-profit's year end fundraising surge.

Skills demonstrated: Causal inference | Regression | Literate programming

Languages and frameworks: R | data.table | knitr

Project Organization

├── README.md          <- The top-level README for developers using this project.
├── data
│   └── raw            <- The original, immutable data dump.
├── notebooks          <- intermediate Rmd files    
├── reports            <- Generated analysis as HTML, PDF, LaTeX, etc.
│   └── figures        <- Graphics and figures to be used in reporting
└── src                <- Source code for use in this project. 

Project based on the cookiecutter data science project template. #cookiecutterdatascience