/RFM-Kmeans-Analysis

RFM-Kmeans Analysis

Primary LanguageJupyter Notebook

RFM-Kmeans-Analysis

Dataset: Online Retail II

Dataset Story :

The Online Retail II data set, which includes the sales data of the UK-based online sales store, was used. Sales data between 01/12/2009 - 09/12/2011 are included in the data set. The product catalog of this company includes souvenirs. There is also information that most of its customers are wholesalers. Variables:

InvoiceNo: Invoice Number -> If this code starts with C, it means that the operation has been canceled. StockCode: Product Code -> Unique number for each product Description: Product name Quantity: Number of products -> how many of the products on the invoices were sold. InvoiceDate UnitePrice CustomerID: Unique customer number Country