Exploration of 3 datasets related to cellphone billing from past assignment on data-driven marketing
Methods explored:
- Descriptive statistics
- Churn analysis
- Customer segmentation
- Detailed descriptive analysis
- Using logit and probit models on merged dataset (from 3 datasets)
- Model estimations for duration models
- Random forest classifier to predict churn
Full project also available on https://rpubs.com/harrychangjr/cellphone