This is a collection of research and review papers of real-time bidding (RTB) based display advertising techniques. The sharing principle of these references here is for research. If any authors do not want their paper to be listed here, please feel free to contact Weinan Zhang.
You are more than welcome to update this list!
If you find a paper about RTB techniques or review which is not listed here, please
- fork this repository, add it and merge back;
- or email Weinan Zhang (w.zhang@cs.ucl.ac.uk);
- or report an issue here.
- Real-Time Bidding based Display Advertising: Mechanisms and Algorithms by Jun Wang, Shuai Yuan and Weinan Zhang. ECIR 2016.
- Real-Time Bidding: A New Frontier of Computational Advertising Research by Shuai Yuan and Jun Wang. WSDM 2015.
- Research Frontier of Real-Time Bidding based Display Advertising by Weinan Zhang. Beijing 2015.
- A Survey on Real Time Bidding Advertising by Yong Yuan. Service Operations and Logistics 2014.
- Real-time Bidding for Online Advertising: Measurement and Analysis by Shuai Yuan, Jun Wang, Xiaoxue Zhao. ADKDD 2013.
- Ad Exchanges: Research Issues by S. Muthukrishnan. Internet and network economics 2009.
- Predicting ad click-through rates via feature-based fully coupled interaction tensor factorization by Lili Shan, Lei Lin, Chengjie Sun, Xiaolong Wang. Electronic Commerce Research and Applications 2016
- Cost-sensitive Learning for Bidding in Online Advertising Auctions by Flavian Vasile, Damien Lefortier. Workshop on E-Commerce, NIPS 2015.
- A Convolutional Click Prediction Model by Qiang Liu, Feng Yu, Shu Wu, Liang Wang. CIKM 2015
- Factorization Machines with Follow-The-Regularized-Leader for CTR prediction in Display Advertising by Anh-Phuong Ta. BigData 2015.
- Deep Learning over Multi-field Categorical Data: A Case Study on User Response Prediction by Weinan Zhang, Tianming Du, Jun Wang. ECIR 2016.
- Offline Evaluation of Response Prediction in Online Advertising Auctions by Olivier Chapelle. WWW 2015.
- Predicting Response in Mobile Advertising with Hierarchical Importance-Aware Factorization Machine by Richard J. Oentaryo et al. WSDM 2014.
- Estimating Conversion Rate in Display Advertising from Past Performance Data by Kuang-chih Lee et al. KDD 2012.
- Scalable Hands-Free Transfer Learning for Online Advertising by Brian Dalessandro et al. KDD 2014.
- Evaluating and Optimizing Online Advertising: Forget the click, but there are good proxies by Brian Dalessandro et al. SSRN 2012.
- Modeling Delayed Feedback in Display Advertising by Olivier Chapelle. KDD 2014.
- Ad Click Prediction: a View from the Trenches by H. Brendan McMahan. KDD 2013.
- Practical Lessons from Predicting Clicks on Ads at Facebook by Xinran He et al. ADKDD 2014.
- Predicting Winning Price in Real Time Bidding with Censored Data by Wush Chi-Hsuan Wu, Mi-Yen Yeh, Ming-Syan Chen. KDD 2015.
- Handling Forecast Errors While Bidding for Display Advertising by Kevin J. Lang, Benjamin Moseley, Sergei Vassilvitskii. WWW 2012.
- Bid Landscape Forecasting in Online Ad Exchange Marketplace by Ying Cui et al. KDD 2011.
- Lift-Based Bidding in Ad Selection by Jian Xu et al. AAAI 2016.
- Feedback Control of Real-Time Display Advertising by Weinan Zhang et al. WSDM 2016.
- Optimal Real-Time Bidding Strategies by Joaquin Fernandez-Tapia, Olivier Guéant, Jean-Michel Lasry. ArXiv 2015.
- Programmatic Buying Bidding Strategies with Win Rate and Winning Price Estimation in Real Time Mobile Advertising by Xiang Li and Devin Guan. PAKDD 2014.
- Statistical modeling of Vickrey auctions and applications to automated bidding strategies by Joaquin Fernandez-Tapia. Working paper.
- Statistical Arbitrage Mining for Display Advertising by Weinan Zhang, Jun Wang. KDD 2015.
- Real-Time Bidding rules of thumb: analytically optimizing the programmatic buying of ad-inventory by Joaquin Fernandez-Tapia. SSRN 2015.
- Optimal Real-Time Bidding for Display Advertising by Weinan Zhang, Shuai Yuan, Jun Wang. KDD 2014.
- Bid Optimizing and Inventory Scoring in Targeted Online Advertising by Claudia Perlich et al. KDD 2012.
- Real-Time Bidding Algorithms for Performance-Based Display Ad Allocation by Ye Chen et al. KDD 2011.
- From 0.5 Million to 2.5 Million: Efficiently Scaling up Real-Time Bidding by Jianqian Shen et al. ICDM 2015.
- Smart Pacing for Effective Online Ad Campaign Optimization by Jian Xu et al. KDD 2015.
- An analytical solution to the budget-pacing problem in programmatic advertising by Joaquin Fernandez-Tapia. Working paper.
- Adaptive Targeting for Online Advertisement by Andrey Pepelyshev, Yuri Staroselskiy, Anatoly Zhigljavsky. Machine Learning, Optimization, and Big Data 2015.
- Real Time Bid Optimization with Smooth Budget Delivery in Online Advertising by Kuang-Chih Lee, Ali Jalali, Ali Dasdan. ADKDD 2013.
- Budget Pacing for Targeted Online Advertisements at LinkedIn by Deepak Agarwal et al. KDD 2014.
- Frequency Capping in Online Advertising by Niv Buchbinder et al. WADS 2011.
- Using Co-Visitation Networks For Classifying Non-Intentional Traffic by Ori Stitelman et al. Dstillery 2013.
- Impression Fraud in On-line Advertising via Pay-Per-View Networks by Kevin Springborn, Paul Barford. USENIX Security Symposium 2013.
- A Dynamic Pricing Model for Unifying Programmatic Guarantee and Real-Time Bidding in Display Advertising by Bowei Chen, Shuai Yuan and Jun Wang. ADKDD 2014.
- An Empirical Study of Reserve Price Optimisation in Real-Time Bidding by Shuai Yuan et al. KDD 2014.
- Information Disclosure in Real-Time Bidding Advertising Markets by Juanjuan Li, Yong Yuan, Rui Qin. SOLI 2014.
- Implicit Look-alike Modelling in Display Ads: Transfer Collaborative Filtering to CTR by Weinan Zhang, Lingxi Chen, Jun Wang. ECIR 2016.
- Pleasing the advertising oracle: Probabilistic prediction from sampled, aggregated ground truth by Melinda Han Williams et al. ADKDD 2014.
- Multi-Touch Attribution in Online Advertising with Survival Theory by Ya Zhang, Yi Wei, and Jianbiao Ren. ICDM 2014.
- Multi-Touch Attribution Based Budget Allocation in Online Advertising by Sahin Cem Geyik, Abhishek Saxena, Ali Dasdan. ADKDD 2014.
- Causally Motivated Attribution for Online Advertising. by Brian Dalessandro et al. ADKDD 2012.
- Data-driven Multi-touch Attribution Models. by Xuhui Shao, Lexin Li. KDD 2011.
- Repeated Auctions with Budgets in Ad Exchanges: Approximations and Design by Santiago R. Balseiro, Omar Besbesy, Gabriel Y. Weintraub. Management Science 2015.
- Ad Exchange: Intention Driven Auction Mechanisms for Mediating Between Publishers and Advertisers by Rina Azoulay, Esther David. WI/IAT 2015.
- Pricing Externalities in Real-Time Bidding Markets by Joseph Reisinger, Michael Driscoll. Machine Learning in Online Advertising.
- Competition between Demand-Side Intermediaries in Ad Exchanges by Lampros C. Stavrogiannis. PhD Thesis 2014.
- Auction Mechanisms for Demand-Side Intermediaries in Online Advertising Exchanges by Lampros C. Stavrogiannis, Enrico H. Gerding, Maria Polukarov. AMMAS 2014.
- Optimal Revenue-Sharing Double Auctions with Applications to Ad Exchanges by Renato Gomes, Vahab Mirrokni. WWW 2014.
- Competition and Yield Optimization in Ad Exchanges by Santiago R. Balseiro. PhD Thesis 2013.
- Selective Call Out and Real Time Bidding by Tanmoy Chakraborty. WINE 2010.
- Selling Off Privacy at Auction by Lukasz Olejnik, Tran Minh-Dung, Claude Castelluccia. NDSS 2014.
- Network Analysis of Third Party Tracking: User Exposure to Tracking Cookies through Search by Richard Gomer et al. WI 2013.
- Finding Needle in a Million Metrics: Anomaly Detection in a Large-scale Computational Advertising Platform by Bowen Zhou, Shahriar Shariat. TargetAd 2016.
- iPinYou Global RTB Bidding Algorithm Competition Dataset by Hairen Liao et al. ADKDD 2014.
- Real-Time Bidding Benchmarking with iPinYou Dataset by Weinan Zhang et al. ArXiv 2014.
- Criteo Conversion Logs Dataset by Criteo Labs.
- Criteo Terabyte Click Logs by Criteo Labs.
- Avazu Click Prediction by Avazu.