/Product_Classification_by_Customer_Type

Exploratory analysis and Visualization of Treadmill customers Preferences

Primary LanguageHTML

Treadmill Customer Preference Insights for Cardio Good Fitness

Oct 12 2022 | Hugo Hiraoka | hhiraoka.w@gmail.com

Background

Cardio Good Fitness is a retail store that among many products, sells treadmills.

The company has provided us with customer data on its treadmill products. We will use this data to build a customer profile for every treadmill product, and provide insights and recommendations on these that will help the company target new customers.

Treadmill customer image AI generated image

Data Dictionary

  • Product - The model no. of the treadmill

  • Age - Age of the customer in no of years

  • Gender - The gender of the customer

  • Education - Education of the customer in no. of years

  • Marital Status - Marital status of the customer

  • Usage - Avg. # times the customer wants to use the treadmill every week

  • Fitness - Self-rated fitness score of the customer (5 - very fit, 1 - very unfit)

  • Income - Income of the customer

  • Miles- Miles that a customer expects to run

Objectives

Provide insights and recommendations to Cardio Good Fitness based on the data.