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The festival is known for its extravagant display of masks and vibrant costumes, reflecting the city's creativity and exuberance. It's a harmonious blend of diverse cultural elements, and each year in October, it comes alive with lively street dancing, captivating musical performances, and a dazzling beauty pageant.

The Masskara Festival in Bacolod, Philippines, was born in the early 1980s during a period of economic adversity. To uplift spirits, locals created a vibrant festival featuring ornate masks. It symbolizes resilience and unity, celebrating with colorful parades, music, and dance, drawing visitors from around the world, and showcasing Bacolod's unwavering spirit.