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TrafficChannelizer

Given a referrer_url and destination landing_page_url, this gem will determine the marketing attribution for the visit (source, medium, campaign) and channel group (eg Social, Direct, Organic Search, Paid Search).

The categorizations are based on Google Analytics' default channel definitions

Limitations

Display and Paid Search groupings do not take into account the Ad Distribution Network
The list of Social Networks and Search Engines may differ from Google's lists.

Usage

TrafficChannelizer.analyze(referrer_url: 'https://www.google.com?s=some-query', landing_page_url: 'https://your-site.com')
=> {:referrer_domain=>"google.com", :landing_page_domain=>"your-site.com", :medium=>"search", :source=>"Google", :term=>nil, :campaign=>nil, :content=>nil, :channel_group=>"Organic Search"}

TrafficChannelizer.analyze(referrer_url: 'https://www.some-site.com', landing_page_url: 'https://your-site.com?utm_medium=cpc')
=> {:referrer_domain=>"some-site.com", :landing_page_domain=>"your-site.com", :medium=>"cpc", :source=>"some-site.com", :term=>nil, :campaign=>nil, :content=>nil, :channel_group=>"Paid Search"}

TrafficChannelizer.analyze(referrer_url: nil, landing_page_url: 'https://your-site.com')
=> {:referrer_domain=>nil, :landing_page_domain=>"your-site.com", :medium=>"(none)", :source=>"(direct)", :term=>nil, :campaign=>nil, :content=>nil, :channel_group=>"Direct"}

Installation

Add this line to your application's Gemfile:

gem 'traffic_channelizer'

And then execute:

$ bundle

Or install it yourself as:

$ gem install traffic_channelizer

Development

After checking out the repo, run bin/setup to install dependencies. Then, run bin/console for an interactive prompt that will allow you to experiment.

To install this gem onto your local machine, run bundle exec rake install. To release a new version, update the version number in version.rb, and then run bundle exec rake release to create a git tag for the version, push git commits and tags, and push the .gem file to rubygems.org.

Contributing