/structured-data

Structured Data & Schema Markup for Webmasters

Instructor of the course: Andy Williams

ezSEONews.com

Course Curriculum

  • What is structured data and how does Google use it?
  • Who will benefit from implementing structured data.
  • The different ways you can implement it, and a recommendation on which one you should use and why.
  • Schema.org
  • JSON-LD
  • Google's own guidelines for structured data
  • Examples - choosing type, understanding what is required & creating markup.
  • Adding the markup to your page.
  • Tag Manager - Tags, triggers & Variables.
  • Inserting JSON-LD into a tag and setting the trigger.
  • Testing your tag works.
  • JSON-LD specific examples.
  • Using a plugin to implement structured data.
  • Google Search Console - Search appearance tools, finding & fixing errors, and the data highlighter