Example of Proportion Z-Test for A/B Testing in Python
For more details please visit:
Medium: https://medium.com/@iqbalhannif/a-b-testing-untuk-menguji-efektivitas-antara-dua-digital-ads-19485d0225f6
Research Gate: https://www.researchgate.net/publication/336133330_USE_CASE_OPTIMIZATION_OF_DIGITAL_ADS_THROUGH_LOCATION_BASED_ADVERTISEMENT_AND_AB_TESTING_LOCATION_INTELLIGENCE_FOR_MARKETING_40