Analysis of Portuguese Banking Institution's Direct Marketing Campaigns: Predictive Modeling and Strategy Enhancement
Programming language used: Python
Models:
- Logistic Regression
- Radom Forest
- Naïve Bayes
GitHub Contents:
- Dataset used in this project: bank-full.csv
- Technical report (Abstract; Literature Review; Initial Results): CIND820 - Big Data Analytics Project - D1H - Student 501241365 - Technical Reports.pdf
- Code: Final_Project_Bank_Marketing_Analysis_CIND820.ipymb
- Final Results and Project Report: TMU - Final Project Report - Student ID - 501241365.pdf
- Project Presentation: TMU - Final Project Presentation - Student ID - 501241365.pptx