flutterwaveXreloadlyHackathon TEAM H
#reloadly #flutterwave
React Native and Expo
$ git clone git@github.com:Adeniyikayodee/ReloadlyXFlutterwave_TeamH.git
$ cd ReloadlyXFlutterwave_TeamH
$ npm install
$ expo start
Driver Approver Contributors Informed Stakeholders Status NOT STARTED
SWM Solid Waste Management This refers to any paradigm that deals with waste that exists in solid form. MSW Municipal Solid Waste This is a waste type consisting of everyday items that are discarded by the public. It is sometimes regarded as rubbish, trash, garbage SWMC Solid Waste Management Company(s) A private or public company or group of companies responsible for collecting, treating, and disposing of solid material that is discarded because it has served its purpose or is no longer useful. Waste Footprint Borrowed from the definition of carbon footprint, the waste footprint is the amount of solid waste generated as a result of the activities of a particular individual, organization, or community. WAU Weekly Active Users A weekly active user is someone who interacts with an app over a period of seven days WoW Week on Week This form of analysis means comparing user data from one week to the previous week. MoM Month on Month This form of analysis means comparing user data from one week to the previous week. NPR Net Promoter Score Net Promoter Score is a metric that gauges customer loyalty and satisfaction simply by asking customers how likely they are to recommend your product or service on a simple scale. CAC Customer Acquisition Cost This refers to the resources and costs incurred to acquire an additional customer.
• To create a platform that fosters communal participation in waste management by rewarding users for sorting and segregating waste products. • This pre-sorting and segregation reduce costs by nearly 45%, making it easier for Falley to recycle products faster and reduce overflowing waste bins. • Falley originates from the idea of communal effort towards sanitation issues. It is very common to see the community gather to clean the streets, desilting gutters, and weeding. The Ga-Adangbe ethnic group in Ghana calls this process fale-fale and we hope to use this product to revive communal participation towards waste management.
In Ghana, each person generates 0.0005 tonnes of waste daily. This translates into about 900,000 metric tons of waste per year at a population of 2.3m in 2010 (CCAC, Accra MSW Factsheet, 2010) Now, more than a decade later and these numbers are expected to increase. This effectively throws the traditional waste management lifecycle into disarray as generation rates overshadow current waste collection and management policies and arrangements. As a result, it is very common to find overflowing dustbins in market centers, solid waste in gutters, and even in water bodies. The longer waste is left uncollected, the increased threat it poses to the environment and health conditions of citizens. Unsafe drinking water contributed to 72% of diarrheal deaths, while unsafe sanitation contributed to about 56% of deaths from diarrheal diseases. We want to find an alternative to the current waste management lifecycle. We believe that, until the community is actively involved in the waste management lifecycle, there will always be an imbalance. People will always consume products (products are made to be consumed), but the end products of this can be put to good use (recycling) and prevented from picking up space in landfills. Also, we want to create a touchpoint between SWMCs and their clients as we believe this is one area that lacks customer service of any form. As a result, most people see waste management as the sole responsibility of SWMCs in charge, rather than a shared responsibility. Finally, the absence or lack thereof with regard to credible sources of data relating to waste footprints makes its management an economically unviable venture. The increased operational costs of SWM companies cost for WMCs has huge effects on our efforts to win the sanitation battle. All these factors and market indicators call for a product that can
- Reward community involvement in waste management
- Provide data for waste collection and composition
- Use GIS to improve waste pickup efficiency and reduce operational costs.
Sesa Gh is a waste management company offering innovative recycling services for businesses, corporations, and households in Ghana. Similar to us, they offer rewards for the sorting and segregation of waste. They also encourage users to either drop off at predestined locations or request a pickup.
We differentiate ourselves from the direction and the strategy of our product. Unlike them, our product is more focused on community involvement and creating a relationship with our users, using our products as touchpoints.
Rewards are incentives for community involvement in our quest to reduce waste treatment costs and part of our marketing strategy, but we want to make it a collective effort rather than portray a traditional cash-for-trash system. Success metrics Goal Metrics Increase the WAU 5% increase in WAU WoW for the last quater of the year. This is our north star metric Increase Customer Loyalty Maintain a positive NPS. This is an indicator that we have more promoters than passives. Passives can help us find flaws or product shortcomings, whilst promoters can provide a richflow of users through referrals. Customer Acquisition Cost Three months after our launch, we hope to reduce our CAC by 5% each month to save up marketing revenues for future campaigns Target Personas Type of persona Profile Buyer personas To view personas, use the link below https://docs.google.com/presentation/d/1UM5zurS7Rq_618FmMZHPVj9kGRk2_lAy/edit?usp=sharing&ouid=113875154493579174621&rtpof=true&sd=true
User Personas To view user persona’s use the link below https://docs.google.com/presentation/d/1_HBUTQ9ERYxg0HiK3BOXRY4MXbGFD-hL/edit?usp=sharing&ouid=113875154493579174621&rtpof=true&sd=true
Falley is a mobile application for individuals looking for a reliable way to keep their waste pilling up whilst getting rewarded for their effort to separate their trash. Short positioning statement
We help clean-conscious individuals who have a problem collecting and disposing of their waste empty their dustbins quicker and avoid the discomfort and health risks of overflowing bins.
For customers who love to maintain clean surroundings, we help them to avoid the discomforts of filthy and smelly bins and encourage an attitude of waste separation, and reward them in doing so.
Unlike other trash-to-cash programs, our pickups are prompt, relegating the discomfort of overflowing bins to a thing of history. Top-Line message Prompt waste pickups, no bin full ups Waste collection should not have to be your expense Play your part to end global warming
Your trash pick ups, 1 week or less. We will remove your trash bills from your debit and add it to your credit Find satisfaction knowing that your waste products do not end up in a landfill
Customer pain points Life becomes very uncomfortable when waste bins fill and overflow and become a natural habitat for germs and flies. Add rain to the story, and this becomes a stinking proposition. ndividuals pay high fees to keep their bins from filling up A lot of users might result to burning waste or improper disposal which has climate and environmental disadvantages.
Product proof points Our request feature provides a prompt to help our collectors pickup your trash in 72hrs or less. Our reward system calculates and payout respective rewards based on your commitment to waste separation. The pickup feature means that your waste is now in our warehouse undergoing recycling Pricing
This product will be offered free of charge to the users. This is to motivate more users to join. This increase in number increases the amount of value we can generate from waste goods. This makes the product the subsidy side of our network, with our recycling business, the money side.
An increase in the number of users will lead to an increase in the number of waste materials submitted. This increases the raw material base for our recycled products which can be sold to offset the free product.
The reward system is also a cost deference mechanism. Under normal circumstances, unsorted waste will have to go through a complex sorting process before treatment.
Rewarding users will cut our sorting costs by nearly 50%. We also reduce the amount of time spent on sorting, which has variable cost factors such as manpower and electricity.
These are the following features we look to release in the near future
• A routing feature We want a routing feature that directs our pickup vans to the places where they need to be. We see a foreseeable future where we can integrate self-driving vehicles to aid in the pickup and such a feature would provide a rich dataset to train that data for these vehicles. Routing also allows us to diversify our collection strategies and mechanics (ie. knowing when to use bikes against pickup trucks, to provide accessibility to remote slums)
• A referral system Birds of the same feather flock together. To promote a community-centric approach to waste management, we will allow current users to invite new users to earn credits in the form of airtime or gift cards.
• Corporate Pickups feature sets Big manufacturing firms are growing and generating a lot of waste in the process. Pickup features that allow corporations to effectively dispose of their solid waste is a possibility we see for the future. These corporate partnerships can form part of their CSR and also help them reduce their carbon footprints or use biodegradable raw materials (which we produce from our recycling plants).
• A digitally printed waste footprint The data points collected from users about the variety of waste help us to create a waste profile for a particular user. These profiles can be combined with other waste profiles nearby to create a waste footprint of a particular area.
• Neighborhood “wars” Users can compete with other users within their neighborhoods to see who gathers more points. This gamification feature ignites the competitive nature in humans through cognitive psychology to compete for various prizes and honors. This feature is purposely a marketing one to keep users committed to changes of their environment. • USSD Feature Whilst we are building an app for the next generation, we have to be aware of the current generation who are not too tech-savvy. Due to an existing familiarity with USSD apps used especially in banking and money transfers, it will be easier to implement a USSD experience for our platform to take the waste management experience offline.
Activity Owner Due date Status Notes Internal comms Prepare a product pitch James Amattey 6th October, 2021 COMPLETED
Send Press Release to print and online publications James Amattey 11th October, 2021 NOT STARTED
Send Email Invites to Flutterwave and Reloadly CEOs Head of Business Development 23rd October, 2021 IN PROGRESS
3 Features of Falley that aims to save the environment Marketing Team 17th October, 2021 IN PROGRESS
Social Social media campaign for product launch Marketing Team 11th October, 2021 COMPLETED
Support contact support@falley.app Task Owner Due date Status Notes Test Final Product Kayode Adeniyi 4th October, 2021 COMPLETED Prepare Product Demo James Amattey 6th October, 2021 IN PROGRESS Finalize designs Ashiru Mujeedah 6th October, 2021 COMPLETED Reference materials • https://www.canva.com/design/DAErotUn7Tg/share/preview?token=cTjbB87yp9YKkUaB3FCTqA&role=EDITOR&utm_content=DAErotUn7Tg&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton • https://www.sciencedirect.com/science/article/pii/S0956053X15301185