Assumes your local environment is already setup to deploy to Heroku.
$ git clone http://github.com/jaxzin/api-samples-ruby-padrino.git
$ cd api-samples-ruby-padrino
$ heroku create --stack bamboo-mri-1.9.2
$ git push heroku master
... wait for it to push and launch ...
$ heroku config:add espn_api_key=[your apikey from http://developer.espn.com]
... wait for it to add the config vars and restart ...
$ heroku open