/Recommender_System

Flipkart Grid 5.0

Primary LanguageJupyter Notebook

Recommendation System Techniques

Dataset : Kaggle : Amazon kindle reviews

Aging Technique

The aging technique preserves actual ratings while considering time factors. It involves:

  • Assigning more weight to recent reviews.
  • Applying a decay factor based on review recency.
  • Calculating a new overall rating that balances time and rating.

Matrix Factorization

Matrix factorization addresses challenges in recommendation systems:

Latent Factors & Patterns

Matrix factorization, especially using Singular Value Decomposition (SVD), uncovers:

  • Hidden factors influencing user preferences and item features.
  • Identification of complex patterns, enhancing recommendation accuracy.

Efficient Dimension Reduction

Matrix factorization, specifically SVD, achieves:

  • Efficiently reduces dimensions of user-product matrix.
  • Accelerates calculations without losing key insights.

Sparse Data Handling

Matrix factorization excels in handling sparse data:

  • Predicts missing ratings using learned latent factors.
  • Enhances recommendation quality by filling data gaps.

User-User Similarity:

  • In matrix factorization, user-user similarity measures how much users resemble each other.
  • It considers their interaction patterns, behaviors, and preferences.
  • The similarity is determined by comparing user ratings and preferences.
  • It identifies users who share similar tastes and preferences.
  • This enables personalized recommendations by suggesting items liked by users with comparable preferences.

Item-Item Similarity:

  • Product similarity in matrix factorization evaluates how items relate to each other based on user interactions.
  • The system analyzes user ratings and interactions to identify items with shared characteristics or attributes.
  • This similarity concept helps suggest items that are similar to ones a user has already shown interest in.
  • By offering related item recommendations, it broadens the user's options and enhances their choices.

Matrix factorization is ideal for recommendation systems because it leverages both user-user and product similarity to generate accurate and personalized recommendations. By learning latent factors that capture intricate user-item interactions, it uncovers hidden patterns and preferences, leading to high-quality suggestions. This comprehensive approach capitalizes on collaborative filtering and latent features, enabling the system to adapt to user behaviors and preferences, ultimately enhancing the user experience.

Hackathon : Flipkart Grid 5.0

Team Members : @Spongy01 and @rachitshah07