Pinned Repositories
ad-effectiveness
A place to share useful experiments and demos from presentations and talks that I have given over the prior few years...
cikm2021-incrementality-testing
ecir2022-incrementality-testing
Website for the tutorial: Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges. Presented at ECIR2022 https://ecir2022.org/tutorials/
kdd2021-incrementality-testing
joel-barajas's Repositories
joel-barajas/kdd2021-incrementality-testing
joel-barajas/cikm2021-incrementality-testing
joel-barajas/ad-effectiveness
A place to share useful experiments and demos from presentations and talks that I have given over the prior few years...
joel-barajas/ecir2022-incrementality-testing
Website for the tutorial: Online Advertising Incrementality Testing: Practical Lessons, Paid Search and Emerging Challenges. Presented at ECIR2022 https://ecir2022.org/tutorials/