jonathan-bower/growth-workshop

Introduction to Machine Learning for Growth & Marketing

Day 1

1. 9:00a - Welcome & Introductions
2. 10:00a - Introduction to Marketing Analytic, ReadyChef, &x
3. 11:00a - Exercise - Data Manipulation, Cohort Analysis, Lifetime Value
4. 12:00p - Lunch!
5. 1:00p - Introduction to Classifiers
6. 2:00p - Exercise - Churn Prediction, Model Performance
7. 3:00p - Intro to Expected Value, Profit Curves, & Lift
8. 4:00p - Exercise - Building Profit Curves
9. 4:45p - Day 1, Closing Remarks

Quick Start

install the workshop materials

git clone git://github.com/zipfian/growth-workshop.git

cd growth-workshop

run the iPython notebooks

ipython notebook