Ifood Data Advenced Analytics Test
Task:
Perform robust exploratory analysis, using advanced analytics tools and statistical methods to generate data products to optimize business results (predictive & clustering models, for example)
The following are the minimum required deliverables:
- Explore the data – be creative and pay attention to the details. You need to provide the marketing team a better understanding of the characteristic * features of respondents;
- Create and describe a customer segmentation based on customers behaviors;
- Create and describe a predictive model (classification) which allows the company to maximize the profit of the next marketing campaign
Performed:
- Dataset EDA, checking for outliers, missing data;
- Customer description and segmentation;
- Social Analysis, Purchase Analysis, Frequency Analysis, Customers with Dependents Analysis, Campaigns Analysis, Recency
- Time series forecast;
- Creation, training and validation of classification models