Google Analytics Academy notes

Link: https://analytics.google.com/analytics/academy/

About

Lots of information (videos, articles) about Google Analytics. Includes exercises based on the Google Merchandise Store demo account. Also has assessment test for each section.

Demo account

Certificates

Google Analytics for Beginners

Advanced Google Analytics

Terms

  • new user, returning user

Data collection

Setting up data collection

Advanced analysis tools

Advanced marketing tools