Design is about communication. As a designer it is your job to communicate with your audience.
A product has a purpose, and it's producer values. These should be expressed in the design.
Design these features:
- Color
- Typography
- Everything else...
Typography has a few features that important.
- Type terms
- Fonts
- Serif vs San Serif
Terms
Fonts
Serif vs San Serif
Serif
A majority of your content is text. Your text needs to look good and read well. An important part of communication is the order in which you say things. You can use design to control the order in which your content is read.
You can use these design elements to create hierarchy in your type:
- Color
- Position
- Size
- Style
- Type Contrast
- Weight
Follow one of more of the links below, and look for elements listed above in the designs.
- https://www.behance.net/gallery/38375593/Community-app-for-Factory-campuses
- http://abduzeedo.com/starbucks-experience-visual-design
- Look at your favorite apps and web sites
Open the Text-Hierarchy Sketch example.
Use modify the example with the goal of making the type read well. Create hierarchy between the title, source, heading, and body.