FLO, the online shoe store, wants to segment its customers and determine marketing strategies based on these segments. To achieve this, groups will be formed based on the clustering of customer behaviors.
The dataset consists of the information obtained from the past shopping behavior of customers who made their last purchases from Flo as OmniChannel (both online and offline shopper) between 2020 and 2021.
Note: "The dataset will not be shared as it is confidential."
✶master_id: Unique customer number
✶order_channel: Which channel of the shopping platform is used (Android, ios, Desktop, Mobile)
✶last_order_channel: The channel where the most recent purchase was made
✶first_order_date: Date of the customer's first purchase
✶last_order_date: Customer's last purchase date
✶last_order_date_online: The date of the last purchase made by the customer on the online platform
✶last_order_date_offline: The date of the last purchase made by the customer on the offline platform
✶order_num_total_ever_online: Total number of purchases made by the customer on the online platform
✶order_num_total_ever_offline: Total number of purchases made by the customer on the offline platform
✶customer_value_total_ever_offline: Total fee paid by the customer for offline purchases
✶customer_value_total_ever_online: The total fee paid by the customer for their online shopping
✶interested_in_categories_12: List of categories the customer has shopped in the last 12 months