List of Summaries
- Camerer, C., & Loewenstein, G. (2004). Behavioral economics: Past, present, future. Advances in Behavioral Economics, Princeton, 3-51.
- Dinev, T., McConnell, A.R., & Smith, H.J. (2015). Research Commentary—Informing Privacy Research Through Information Systems, Psychology, and Behavioral Economics: Thinking Outside the “APCO” Box. Information Systems Research, 26(4), 639-655.
- Goes, P.B. (2013). Editor's comments: Information systems research and behavioral economics. MIS Quarterly, 37(3), iii-viii.
- Ho, T.H., Lim, N., and Camerer, C.F. (2006). Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics. Journal of Marketing Research, Vol.XLIII, 307–331.
- Ho, T.H. and Zhang J. (2008). Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?. Management Science, 54(4), 307–331
- Lim, N. (2010). Social Loss Aversion and Optimal Contest Design. Journal of Marketing Research, 47(4), 777-787.
- Tversky, A., and Kahneman, D. (1974). Judgment under uncertainty: Heuristics and biases. Science, 185(4157), 1124-1131.
HKUST MARK5410 Notes and Slides
- Session 3: Consumer Heterogeneity.
- Gönül, F., & Srinivasan, K. (1993). Modeling Multiple Sources of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues. Marketing Science, 12(3), 213–229.
- Session 4: Modeling State Dependence and/or Consumer Dynamic Choice Processes.
- Seetharaman, P. B., Ainslie, A., & Chintagunta, P. K. (1999). Investigating Household State Dependence Effects Across Categories. Journal of Marketing Research, 36(4), 488–500.
- Session 5: Analysis of Marketing Mixed Effects.