Masters in Business Administration and Masters Big Data
The MBA + Master in Big Data and Business Intelligence has the following accomplishments
SECTION 1. STRATEGIC MANAGEMENT MODULES
- Fundamentals of Strategic Management
- Strategic Objectives
- The Strategic Process
- The Strategic Formulation
- Strategic Analysis (in the dynamics of business management)
- Development of a Strategy
- Creation and Implementation of the Management Strategy
- The Balanced Scorecard (BS)
- Study case
SECTION 2. INTERNATIONAL ACCOUNTING
- Introduction to Accounting
- Accounting in Spain
- International Accounting Standards
- Financial Statements
- Study case
SECTION 3. FINANCIAL MANAGEMENT
- Economic and Financial Structure of a Company
- Economic and Financial Analyses
- Costs and Benefits of a Company
- The Cost of Short-term Financial Resources
- The Cost of Long-term Resources
- Selection and Hierarchical Evaluation of Simple Investment Projects: NPV and IRR
- Short and Long Term Financial Planning
- Self-financing of the Company and Dividend Policy
- Study case
SECTION 4. PERSONNEL MANAGEMENT AND ORGANISATIONAL BEHAVIOUR
- Teams: Contextual Aspects
- Managing a Work Team
- Empowerment: Getting the best out of your team and collaborators
- Leading Your Team Effectively: Strategies
- Study case
SECTION 5. BIG DATA AND BUSINESS INTELLIGENCE
- Big Data and Business Intelligence
- Data Storage Systems
- How to Design a Big Data Project
- Study case
SECTION 6. THE ETL PROCESS
- The ETL Process (Extract, Transform and Load)
- Data Integration
- Deploying an ETL Process
- Study case
SECTION 7. CUSTOMER ANALYTICS
- Customer Analytics
- Customer Segmentation
- Customer Value Management
- Study case
SECTION 8. BIG DATA MARKETING
- Big Data Marketing
- Web and Mobile Analytics
- Loyalty Programs
- Study case
SECTION 9. EXECUTIVE COACHING
- Coaching: Basics and Fundamentals
- Coaching Types and Coaching in Organisations
- Coaching Process and Methodology
- Theoretical Framework and Other Coaching Tools
- Study case
SECTION 10. NLP (NEURO-LINGUISTIC PROGRAMMING)
- Introduction to NLP
- NLP Presuppositions, Feedback and Goals
- Representational Systems, Eye Accessing Cues, Rapport and Sensory Cues
- The Meta Model, Calibration, Dissociated and Associated State, and Anchoring
- Submodalities, Hypnosis and Emotional Intelligence
- Conflict Resolution, Metaphors and Advanced TOTE Models
- Study case
SECTION 11. CORPORATE SOCIAL RESPONSIBILITY
- Corporate Social Responsibility: Basics and Foundation
- Stakeholders
- Communication and Transparency
- Areas of Action
- Components of CSR Management
- CSR Measurement
- Study case
- Introduction to E-Commerce
- New Technologies and Value Chain
- Business Management
- Advertising and Marketing
- Customer Service, Logistics and Payment Systems
- Security Systems and Legal Aspects
- Present and Future of E-Commerce
- Study case
SECTION 13. WEB POSITIONING
- SEO Basics
- Optimisation and Tools
- Mobile SEO
- Content and Marketing
- SEO Campaign and Measurement
- Study case
SECTION 14. COMMUNITY MANAGER
- Introduction to Community Management
- Social Web and Social Media
- Social Networks
- Social Multimedia and Other Platforms
- Social Media Plan
- Study case
- Strategic Marketing
- Direct Marketing
- Integrated Marketing Communication
- Sales Promotion
- Quantitative Analysis of Business Decisions
- Prices
- Study case
SECTION 16. SUPPLY CHAIN MANAGEMENT
- Introduction to Logistics
- Means of Transport
- Incoterms
- Foreign Trade
- Customs and Commercial Documentation
- Logistics in the 21st Century
- Spanish Logistics Sector
- Study case
SECTION 17. MANAGEMENT OF INTERNATIONAL FINANCIAL SERVICES
- Introduction to Labour Consultancy in Human Resources
- Social Security
- The Employment Contract
- Prevention of Occupational Hazards
- Study case
SECTION 18. LEGAL BUSINESS ENVIRONMENT
- Trade Law
- Exchange Rights and Companies
- Bankruptcy Laws
- Study case
SECTION 19. INTERNATIONAL CORPORATE TAX
- Introduction to Spanish Corporate Tax
- Corporate Tax in Spain
- Worldwide Taxation of Profits
- Study case
SECTION 20. INTERNATIONAL TRADE
- International Trade Theories
- The Competitive Advantage of Nations
- World Trade Organization (WTO)
- Economic Globalisation and National Economies
- International Negotiation and Foreign Trade in Spain
- Study case