Using the unsupervised technique of clustering on the given Wholesale Customer data. The Wholesale Customer dataset refers to clients of a wholesale distributor. It includes the annual spending in monetary units (m.u.) on diverse product categories.
Used the kMeans algorithm to derive customer insights.
Data Description:
FRESH: annual spending (m.u.) on fresh products
MILK: annual spending (m.u.) on milk products
GROCERY: annual spending (m.u.)on grocery products
FROZEN: annual spending (m.u.)on frozen products
DETERGENTS_PAPER: annual spending (m.u.) on detergents and paper products
DELICATESSEN: annual spending (m.u.)on and delicatessen products.
CHANNEL: customersale Channel - Horeca (Hotel/Restaurant/Cafe) or Retail channel
REGION: customersale Region - Lisnon, Oporto or Other