This task involves defining the appropriate Key Performance Indicators (KPIs) for the retention manager based on the dataset. KPIs are essential for tracking and improving customer retention. Ensure that the selected KPIs align with the organization's goals and objectives.
Develop a dashboard that displays the defined KPIs for the retention manager. The dashboard should provide a clear and visually appealing overview of customer retention rates and trends. Use data visualization tools to make the information easily accessible and actionable.
Compose a concise email to the engagement partner, explaining the findings from the dashboard. Provide insights into the current state of customer retention and suggestions on what needs to be changed or improved to enhance customer retention. Effective communication is key in addressing retention challenges.
Your work on these tasks will contribute to optimizing customer retention strategies and fostering long-term customer relationships.