- Association rule learning is a rule-based machine learning method for discovering interesting relations between variables in large databases.
- Association rules are produced for locations and segments using association analysis and recommendations are made according to these rules.
- The main objective is to find and propose a general recommendation product on the basis of segment and country.
- Apriori Algorithm is a Machine Learning algorithm that is used to gain insight into the structured relationships between different items involved.
- It’s a data mining technique that is used for mining frequent itemsets and relevant association rules.
- Business Problem
- Data Understanding
- Data Preparation
- Creating Association Rules
This Online Retail II data set contains all the transactions occurring for a UK-based and registered, non-store online retail between 01/12/2009 and 09/12/2011. The company mainly sells unique all-occasion gift-ware. Many customers of the company are wholesalers.