⚡In this repository, we'll cover the process of analyzing A/B testing and interpreting the results.
A/B Test method is used to reveal the significance of the difference between the two groups. In our A/B test, we want to know the impact of our change on the landing page of our website on sales.
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Understanding business problem
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Understanding and preparing data
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Assumption Check
- 2.1 Normality Assumption
- 2.2 Variance Homogeneity
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Implementation of the Hypothesis
- Parametric test- if assumptions are provided
- Non-parametric test- Mann Whitney U Test- if assumptions are not provided
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Evaluate the results :
- Evaluate test result and recommend business decision.
- You can find the dataset here
- https://www.kdnuggets.com/2018/09/5-things-know-about-ab-testing.html