miraytopal/Customer-Segmentation-using-RFM-Analysis

An RFM Analysis using a retail data.

Customer-Segmentation-using-RFM-Analysis

An RFM Analysis using retail data.

Overview

RFM Analysis is a technique used to understand and analyze customer behavior. The analysis is based on Recency, Frequency, and Monetary factors.

✔️ In this repo, we'll follow these steps:

• Calculating Recency, Frequency, Monetary values,
• Defining RFM scores,
• Sort into groups according to RFM scores,
• Personalize marketing strategies for relevant segments

Sources:

• https://www.analyticsvidhya.com/blog/2022/05/product-recommendation-system-using-rfm-analysis/

• https://www.kaggle.com/learn/data-visualization

• You can find the dataset here

License

This repo is licensed under the MIT License