Bellabeat Data Analysis
How Can a Wellness Technology Company Play It Smart?
Introduction
This case study is the final project of the Google Data Analytics Professional Certificate. In this case study, I will be analyzing a public dataset as if I were a data analyst working on the marketing team at the health and wellness company Bellabeat.
Objective
Analyze smart device usage data in order to gain insight into how consumers are using their smart devices. Additionally, provide a summary of the analysis with supporting visualizations and recommendations based on our analysis.
About the Data
The data can be downloaded on Kaggle. It is a public domain dataset made available through Mobius. The data set contains personal fitness tracker data from thirty Fitbit users.
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