/CLTV-Prediction-with-BG-NBD---Gamma---Segmentation

Primary LanguageJupyter Notebook

CLTV Prediction with BG-NBD Gamma Gamma Segmentation

Business Problem

  • Our goal is to identify the customers who can generate the most revenue in certain time periods (1 week, 1 month, 3 months, 6 months, 1 year).

Data Story

Variables

  • InvoiceNo: Invoice number. The unique number of each transaction, that is, the invoice. Aborted operation if it starts with C.

  • StockCode: Product code. Unique number for each product.

  • Description: Product name

  • Quantity: Number of products. It expresses how many of the products on the invoices have been sold.

  • InvoiceDate: Invoice date and time.

  • UnitPrice: Product price (in GBP)

  • CustomerID: Unique customer number

  • Country: Country name. Country where the customer lives.

  • CLTV -1

  • CLTV-2

  • CLTV-3