/pk-seo-automation

SEO Optimization Techniques

1. Website Auditing

  • Do all your website’s pages have SEO meta titles and descriptions?
  • Is each page on your website optimized for SEO keywords?
  • Is your URL structure optimized for search engines? - URLs should be self explanatory
  • Do all your images have keywords in their ALT tags?
  • There are lot of tools which suggest us the SEO improvements."QuickSprout" is one such tool.

2. Keywords

  • Firstly, understand what your cusomers want.
  • We can make use of Google Analytics to get the keywords users are seaching for.
  • List down those keywords and use them for content writing effectively.
  • You can also use Google Adwords Keyword Planner(https://ads.google.com/home/tools/keyword-planner/) to find the best keywords

3. Frequent Update

  • Update your pages frequently.
  • Googles likes fresh content because recent information is more likely to be relevant and useful to users.

4. Deep Linking

  • Add internal links to point to all your pages properly.

5. Optimize your content for RankBrain

  • RankBrain tells Google’s spiders how to index your content based on your intent
  • RankBrain is an artificial intelligence system that helps analyze search results. It learns what a page of content is about and how that relates to keywords people are searching for. Essentially, it helps connect a search with relevant results.
  • Gary Illyes from Google explained how we can optimize for RankBrain - http://www.thesempost.com/google-how-to-optimize-for-googles-rankbrain/

6. Grow your traffic with infographics

  • Infographics are popular because they allow you to display complex information in an easy to understand way
  • Human brain processes visual data faster than plain text
  • There are lot of websites which generates infographics for your content

7. Adding a sitemap xml

  • Google introduced the Sitemaps protocol so web developers can publish lists of links from across their sites. The basic premise is that some sites have a large number of dynamic pages that are only available through the use of forms and user entries.
  • The Sitemap files contains URLs to these pages so that web crawlers can find them

8. Post valuable content on social media

  • Social Media is a very good platform for directing the traffic to your website.

9. Write blogs

  • Find out what is trending topic on internet related to your product/service/business.
  • Write blogs with content linking to the trending topic and your website.

10. Spy on competitor's SEO keywords

  • We can always keep an eye on the competitors keywords. We have tools like SpyFu(https://www.spyfu.com/) which helps in finding out the keywords they are using.
  • We can find the top keywords and paid AdWords keywords they bid on
  • We can use the same keywords with improved content instead of doing a research on the new keywords
  • There is another great tool Backlinkwatch(http://www.backlinkwatch.com/) to find the list of referring sites which are linking back to your competitors website

11. Roundup Post

  • Ask experts of your product/service/business suggestions or opinions.
  • Find and list down experts who have good audience following in social media.
  • To get more traffic on your website, ask them to share their opinion or suggestion to their audience.

12. Google Search Console

  • It is a powerful tool to help you track potential issues with your site that affect your rankings.
  • 3 things that we can check from this tool
    • Watching for crawl errors, like 404 pages
    • Submitting new sitemaps
    • See which keywords people are using to find you

Few other popular tools which helps in SEO