mursideyarkin/creating_customer_personas

The aim of this project is to create customer personas according to features and define segments according to a determined rule.

Project Purposes:

To group customers according to their demographic characteristics. (age, gender, country etc.)

Segment these groups according to a rule. (segmenting according to spending habits)

Determine which of these segments a new customer belongs to.

Datasets:

users.csv: It is the table containing customer information.

purchases.csv: It is the table containing purchasing information of customers.