This little tool will colorize its standard input with a different color for each one of its arguments. Usage
xcol imitates the usage of grep, so you can pipe any stdout to it
lspci | xcol audio vga pci usb amd ati hdmi ethernet radeon amd intel
See more details at
https://ownyourbits.com/2017/01/23/colorize-your-stdout-with-xcol/
Bash version available