- J. Nathan Matias, Assistant Professor, Cornell University: co-lead
- Kevin Munger, Assistant Professor, Penn State University: co-lead
- Marianne Aubin Le Quere, PhD student, Cornell University: data validation and documentation
- Charles Ebersole, Postdoc, University of Virginia: data controller
The Upworthy Research Archive is an open dataset of thousands of A/B tests of headlines conducted by Upworthy from January 2013 to April 2015. For more information about the archive, see The Upworthy Archive website.