/Customer-Purchase-Intent-Prediction

Research thesis and project using advanced analytics tools and implementing Machine Learning algorithms that predict purchase intention of customer in online shopping using customer behavioral analysis. • Developed a data driven framework for predicting whether a customer is going to make a specific purchase in the near future or not and a accuracy of 90% was acheived. • Advisor: Prof.Srinivasan K

Primary LanguageJupyter NotebookMIT LicenseMIT

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