Social Media metrices

These are the data points that show how well your social media strategy is performing.

Awareness metrics

Reach The number of people who see you content. By monitering the reach of individual post we will be able to identify the how the content is viewed according to the content and the time at which it is being posted. eg: In instagram we can see for each posts whether our reach is more from followers or non-followers and depending on the hastags used the reach varies.
Impressions The number of time people saw your content. It will be more than reach because the same person can see the content multiple times. eg: If your content is more attractive or more the interested with the viewers the chances of people viewing the content mulitple times are higher.
Audience growth rate Audience growth rate measures how many new followers your brand gets on social media within a certain amount of time. It is usually measured as percentage increase compared to your old followers.

Engagement Rate
- Engagement Rate measures the number of engagements (reactions, comments and shares) your content gets as a percentage of your audience.
- Engagement Rate is the percentage of people/customers that made engagement with your posts in the form of comments, likes, shares etc ammong the people/customers who viewed the post.
- Engagement Rate = (Total Engagements / Total Impressions) * 100%
Amplification rate Amplification Rate is the ratio of shares per post to the number of overall followers. Basically, the higher your amplification rate, the more your followers are expanding your reach for you.
Virality rate -Measures how your content is spreading exponentially. Virality rate is similar to amplification rate in that it measures how much your content is shared.

Video views how many people are watching your videos. Each social network determines what counts as a “view”. even a few seconds of watch time counts as a “view.”
Video completion rate Shows how many people are actually completely watching your videos from start to finish. This shows your content is more engaging to the viewers.

Customer satisfaction (CSAT) score Customer service metrics are not just about response times and response rates. CSAT (customer satisfaction score), is a metric that measures how happy people are with your product or service.
Net promoter score (NPS) NPS, is a metric that measures customer loyalty. Unlike CSAT, NPS is good at predicting future customer relationships.

Click-through rate (CTR) Click-through rate, or CTR, is how often people click a link in your post to access additional content. That could be anything from a blog post to your online store
Conversion rate Conversion rate measures how often your social content starts the process to a conversion event like a subscription, download, or sale. This is one of the most important social media marketing metrics because it shows the value of your social content as a means of feeding your funnel.
Cost-per-click (CPC) Cost-per-click, or CPC, is the amount you pay per individual click on a social ad.
Cost per thousand impressions (CPM) Cost per thousand impressions, or CPM, is exactly what it sounds like. It’s the cost you pay for every thousand impressions of your social media ad. CPM is all about views, not actions.

Social share of voice (SSoV) Social share of voice measures how many people are talking about your brand on social media compared to your competitors.
Social sentiment Whereas SSoV tracks your share of the social conversation, social sentiment tracks the feelings and attitudes behind the conversation. When people talk about you online, are they saying positive or negative things?